About
From Engineer
to Product Leader
I spent 7 years building products before realising the hardest part isn't writing code — it's deciding what to build.
The Story
The Product–Engineering
Connection
I started as a software engineer who loved solving technical problems. Give me a spec, I'd build it. But I kept noticing a pattern: we'd ship features that nobody used.
The problem wasn't the code quality. It was that we were building the wrong things — features that sounded good in meetings but didn't solve real user problems.
That's when I made the shift to product. Today, I combine both worlds: I understand technical constraints and I obsess over user value. Now I help startups avoid the same mistakes.
Experience
Timeline
Software Engineer
Various Startups
Built full-stack applications with React, Node.js, and Python. Learned that code is easy—understanding user needs is hard.
Senior Engineer → Tech Lead
B2B SaaS Company
Led engineering teams, architected microservices, and discovered my passion for product thinking. Transitioned from "how to build it" to "what to build."
Product Manager
AI/ML Startup
Shipped AI-powered features that drove $5M+ in revenue. Learned to balance technical feasibility with business impact.
Independent Product Consultant
Fractional Product Leadership
Helping funded startups integrate AI, scale products, and build cultures of data-driven decision making.
Expertise
Skills &
Expertise
Product
- Product Strategy & Roadmapping
- AI/ML Product Development
- SaaS Pricing & Packaging
- Product Analytics & Metrics
- A/B Testing & Experimentation
- User Research & Interviews
Technical
- System Architecture & APIs
- Database Design & Optimization
- Technical Spec Writing
- LLM Integration (OpenAI, Anthropic)
- Vector Databases & Embeddings
- Python, JavaScript, SQL
Leadership
- Cross-functional Team Leadership
- Stakeholder Management
- Engineering–Product Alignment
- Workshop Facilitation
- Product Process Design
- Technical Mentorship
Principles
Product
Philosophy
Start with Why, Not What
I never build features just because stakeholders asked. Every product decision starts with: "What problem are we solving? How do we know it matters?"
Data Over Opinions
Gut feel is for dinner choices, not product decisions. I measure everything: user behavior, feature adoption, revenue impact. If we can't measure it, we shouldn't build it.
Simple > Clever
The best product solutions are often the simplest. I optimize for clarity and maintainability over complexity and "cool tech."
Ship Fast, Learn Faster
Perfect is the enemy of shipped. I believe in MVPs, A/B tests, and rapid iteration. The market teaches faster than internal debates.
Work Together
Let's build something
that lasts.
If you're a funded startup looking for strategic product guidance — not just execution — let's talk.